Principal and Innovation Practice Lead
Kristyn is a principal at Applied Marketing Science where she leads the Insights for Innovation Practice. In her over twelve years of consulting experience, she has helped dozens of companies use customer insights to create more successful products, services and customer experiences.
Kristyn has extensive experience leading both domestic and international research engagements in business-to-business and consumer markets. She specializes in helping her clients to not only understand stated and latent customer needs through in-depth interviewing and ethnographic observation, but also with how to measure their criticality to innovation.
In addition to consulting work, Kristyn trains and coaches companies to create and implement their own in-house Insights and Voice of the Customer programs. Her published work has been featured in Fast Company and Marketing News. She has guest lectured at several institutions, including the MIT Sloan School of Management.
Professionally, Kristyn is most energized when she’s helping clients uncover meaningful customer insights that change the way they think and that create real business impact. Personally, she enjoys traveling, hiking, trying new recipes, listening to podcasts, getting out on the tennis court, and spending as much time as she can with her family and close friends.