Kristyn Corrigan

Principal and Innovation Practice Lead
 

Kristyn Corrigan is a principal at Applied Marketing Science (AMS) where she leads the Insights for Innovation Practice. In her over 20 years of consulting experience, she has helped dozens of companies use customer insights to create more successful products, services, and customer experiences. 

Kristyn has extensive experience leading both domestic and international research engagements in business-to-business and consumer markets. She specializes in helping her clients to not only understand customer needs through in-depth interviewing and ethnographic observation, but also with how to measure their criticality to innovation.  

In addition to consulting work, Kristyn trains and coaches companies to create and implement their own in-house insights and Voice of the Customer (VOC) programs. Kristyn’s published work has been featured in Fast Company and Marketing News.  She is a contributing author of the 2023 textbook, The Product Development and Management Association Handbook of Innovation and New Product Development. She has guest lectured at several institutions, including the MIT Sloan School of Management. Kristyn currently serves on the Product Development and Management Association (PDMA) Board of Directors.  

Kristyn is a frequent presenter at leading industry conferences and podcasts, including the Front End of Innovation, PDMA Inspire Innovation, TMRE, Insights Association Corporate Researchers Conference, and Product Mastery Now. She has presented on a variety of product development topics, including Voice of the Customer, Generative AI for market research, pricing methodologies, and concept testing.  

Kristyn holds an MBA in marketing analytics, with high distinction, from Bentley University. She graduated magna cum laude from Providence College with a B.S. in marketing and sociology.