Margaret Hamilton is a senior analyst for the Insights for Innovation practice at Applied Marketing Science.
In her role, Margaret is involved in many aspects of research projects including qualitative and quantitative research design, fielding, and reporting. Margaret works with clients across a wide variety of industries including industrial products, consumer durables, medical devices, automotive, real estate, and food service.
During her undergraduate career at Simmons University, Margaret participated in many research- driven courses and projects. There, she completed a year-long senior thesis which quantitatively analyzed the likelihood of certain populations to develop obesity and diabetes based on a wide variety of factors. Her research examined issues of food access, food insecurity and the role of environmental conditions on food choice. Margaret had the honor of presenting her research finding at the Eastern Sociological Society conference. Through this, Margaret developed her understanding of and passion for quantitative research. While at Simmons Margaret also served as a research assistant within the Sociology Department, where she worked on a project to assess women’s experiences with a particular medical device.
Born in Canton, Massachusetts, Margaret has grown to love hiking and spending time outdoors. As a fitness enthusiast, you can often find her at the gym or teaching her colleagues about nutrition. As a history lover, she also loves visiting museums.
Margaret graduated Magna Cum Laude with a B.A. in Sociology and a minor in History from Simmons University where she was also a member of Alpha Kappa Delta, the Sociology Honors Society.