Meaghan is an associate principal at Applied Marketing Science. She helps companies use research and insights to create more successful products, services and customer experiences.
In her role at AMS, Meaghan is involved with all aspects of the research projects, including exploratory research, survey design, survey fielding, quantitative and qualitative data analysis, and report development. Meaghan has experience leading both domestic and international research engagements, with a specialty in business-to-business and medical markets. Meaghan is a strong qualitative and quantitative researcher, often managing some of AMS’s most complex discrete choice and market sizing engagements.
Meaghan is most passionate about helping clients develop and execute research studies that will help them uncover meaningful customer insights that create real business impact. Outside of work, she enjoys being outdoors, exploring new parts of New England, hiking, cooking, playing tennis, and spending time with her family and close friends.
Meaghan holds a B.S. in Business Administration, with a concentration in Marketing, from the University of New Hampshire, graduating Magna Cum Laude. Meaghan also holds an M.S. in Marketing Analytics from Bentley University.
AREAS OF EXPERTISE
Industries: Heavy Equipment, Building and Durables, Engineered Products and Components, Chemicals, Coatings and Additives, Medical Products and Pharmaceuticals
Methods: Voice of the Customer, Conjoint Analysis, Segmentation, Journey Mapping, One-on-One Interviewing, Ethnography