Patricia Yanes is an associate principal in both the Insights for Innovation and Litigation Support practice areas of Applied Marketing Science (AMS).
In her role, Patty is involved with several aspects of research management, including exploratory research, survey design, survey fielding, qualitative and quantitative data analysis, conjoint analysis and client presentation design. She has worked with a variety of different types of clients in industries such as medical devices, high tech products, industrial services, heavy equipment and many others.
For the litigation practice, Patty has successfully led projects with experts working on cases related to trademark confusion, secondary meaning and dilution. She has assisted experts in complex litigation projects and rebuttal reports. For the innovation practice, Patty has successfully managed client initiatives focused on conjoint analysis, segmentation and Voice of the Customer.
Patty joined AMS with a strong finance and marketing background as well as with extensive qualitative research skills, which includes interviewing, interviewer training and focus group moderation. Prior to joining AMS, Patty was a marketing and sales intern at Dig Publishing, LLC, an alternative newsweekly, and an Event Coordinator intern at Toxics Action Center, an environmental activist center.
Originally from Franklin, Massachusetts, Patty enjoys the beach and travelling with friends and family—particularly to Cape Cod in the summer. Upon entering Patty’s office, visitors can’t miss her collection of magnets from her travels, as well as the travels of her coworkers. As the office pop culture fanatic, Patty is the go-to source for Hollywood gossip. She loves movies, country music and far too many reality TV shows. She is also a long-time fan of all Boston sports teams and can usually be found watching a game and cheering too loudly.
Patty holds a B.S. in business management with a concentration in marketing and finance from Boston College’s Carroll School of Management, graduating Cum Laude.