John Mitchell, CCXP

President and Managing Principal
 

As a leader in the Insights for Innovation practice at Applied Marketing Science (AMS), John Mitchell has over 20 years’ experience in marketing strategy, market research, and innovation.  

He specializes in research to support new product development and customer experience design, and has led engagements in the U.S., Latin America, Europe and Asia. John has also trained and coached hundreds of AMS clients to develop their in-house insight capabilities. He is a CXPA Certified Customer Experience Professional and a RIVA-trained focus group moderator. 

John has spoken at popular conferences such as the Insights Association Corporate Researchers Conference, the Front End of Innovation Conference, and the Intellus Worldwide Summit; his presentation topics have included patient journey mapping, machine learning for medical and B2B markets, and conjoint analysis, among others. 

Prior to his current role at AMS, John was a customer insights expert at McKinsey & Company, where he helped develop McKinsey’s model of the Consumer Decision Journey. He also worked at Innosight, an innovation strategy consulting firm founded by disruptive-innovation pioneer Clayton Christensen, and led the North America customer insights team at Cimpress. 

John holds an MBA with distinction from New York University’s Stern School of Business and received his A.B. in government from Harvard College.