Jason Och

Principal and Litigation Practice Lead

Jason Och is principal and practice lead in the Litigation Support practice of Applied Marketing Science (AMS). He is responsible for overseeing the strategy and growth of the Litigation Support practice, while ensuring the firm delivers the highest level of service to AMS clients, affiliated academic experts, attorneys, and other stakeholders in civil cases.

Jason has more than 20 years of experience conducting rigorous market research, including more than 14 years supporting leading experts in designing and executing surveys for high-stakes litigation (Apple v Samsung, FTC v DIRECTV, etc.). Jason has directed research teams in a wide variety of cases, including trademark and trade dress infringement, class action matters, false and deceptive advertising, antitrust issues, and patent damages. He is a member of the International Trademark Association (INTA), the Insights Association, and the American Association for Public Opinion Research (AAPOR).

Before joining AMS, Jason was a senior project director at the Boston office of Opinion Research Corporation (ORC-Guideline), a leading full-service market research firm. At ORC he managed end-to-end delivery of primary research projects for high-value strategic clients. Prior to that, Jason held positions as director of client projects, project manager and analyst at Resonance Insights, a custom market research firm based in Salem, Massachusetts. There he was instrumental in designing and launching online tools to help product designers and marketers identify customer needs and evaluate new product concepts.

Originally from Minnesota, Jason enjoys road trips, hiking, live music, and spending time with his family.

Jason holds a B.S. in electrical and computer engineering from the University of Wisconsin – Madison.

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