 |
| Q&A with NYU Prof. Joel Steckel |
|
 |
| Read about cases using AMS surveys |
|
|
|
|
|
|
|
|
| Read
about survey experts in Apr/May IP Litigator article |
|
|
 |
 |
 |
| Applied Marketing
Science is an established Voice of the Customer
consulting firm with two distinct
businesses: helping product development teams understand their
customers' wants and needs for input into new product and service
designs; and assisting attorneys with consumer behavior and
marketing issues in litigation using surveys and other techniques. |
|
|
|
|
|
 |
|
 |
| Order a free copy of the "bible" of
QFD, "The House of Quality," by AMS co-founder
and MIT professor John R. Hauser and Don Clausing.
|
|
|
| Order a free copy of the classic article "The
Voice of the Customer" by Abbie Griffin and AMS
co-founder and MIT professor John R. Hauser.
|
|
VOC Training Course,
Chicago, Oct. 29-30th, 2008
Click here to register
|
|
|
|
|
|
|
Read the latest AMS "Voices"
newsletter. See past issues.
Click here to subscribe.
|
 |
Watch our 3-minute videos
VOCALYST VOC methodology
IDEALYST web ideation tool
|
|
Learn about
upcoming New
Product Develop-
ment conferences
|
|
"Is VOC Killing Innovation"
Read a recent
article by AMS'
John Mitchell
|
|
|
|
