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| Q&A with NYU Prof. Joel Steckel |
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| Read about cases using AMS surveys |
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| Read
about survey experts in Apr/May IP Litigator article |
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| Applied Marketing
Science is an established Voice of the Customer
consulting firm with two distinct
businesses: helping product development teams understand their
customers' wants and needs for input into new product and service
designs; and assisting attorneys with consumer behavior and
marketing issues in litigation using surveys and other techniques. |
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| Order a free copy of the "bible" of
QFD, "The House of Quality," by AMS co-founder
and MIT professor John R. Hauser and Don Clausing.
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| Order a free copy of the classic article "The
Voice of the Customer" by Abbie Griffin and AMS
co-founder and MIT professor John R. Hauser.
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VOC Training Course,
Chicago, Oct. 29-30th, 2008
Click here to register
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Click here to read the latest news from AMS.
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Read the latest AMS "Voices"
newsletter. See past issues.
Click here to subscribe.
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Watch our 3-minute videos
VOCALYST VOC methodology
IDEALYST web ideation tool
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"Is VOC Killing Innovation"
Read a recent
article by AMS'
John Mitchell
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